For the third year in a row, Merck for Mothers highlighted the growing issue of maternal mortality in the United States, and how everyone can play a role in helping to #EndMaternalMortality at #BlogHer16. BlogHer is a premier social media event and the world's largest conference for women content creators. This year's theme, "Experts Among Us," brought together a diverse mix of content creators, social media stars, credentialed experts, entrepreneurs, top brands, and everyday hand-raisers to connect, learn and share.
Merck for Mothers hosted a panel of respected and influential maternal health advocates speaking to relevant and interested bloggers, sponsored the "Voices of the Year" award ceremony, and engaged attendees at a dedicated booth, all of which drove powerful engagement and coverage on traditional and online media.
Merck for Mothers Executive Director Priya Agrawal appeared with maternal health advocate Katherine Schwarzenegger on FOX affiliate, "Good Day LA," to talk about the rise of maternal mortality in the U.S., the importance of using your voice, and the power of social media to be an advocate for maternal health.
The special event, a panel discussion titled, "How to #EndMaternalMortality in the 21st Century," educated influential maternal health bloggers about the issue of maternal mortality and the hope of digital innovations that can help improve maternal health. Merck for Mothers Executive Director Dr. Priya Agrawal moderated the panel, which featured blogger and maternal health activist Katherine Schwarzenegger; New York Times best-selling author and maternal health advocate Matt Logelin; founder of Social Good Moms and maternal health activist Jennifer James; and Merck for Mothers senior program officer Mark Allen.
The Merck for Mothers booth featured a double-sides glass wall where attendees were encouraged to share their "MOMents that Matter—" a memory or thought about motherhood that was special to them. By the end of the conference, more than 150 people contributed to the wall, and even more stopped by to chat, allowing the team to deepen relationships with relevant online influencers and inspire them to become Merck for Mothers advocates.
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A First for Merck for Mothers
Katherine Schwarzenegger posted on her Snapchat before and during our special event— Merck's debut to the Snapchat world!